1.
How would you rate the McDonald's Corporate Responsibility Report?
Poor
Fair
Satisfactory
Good
Excellent
2.
How would you rate the McDonald's Corporate Responsibility Report relevant to the criteria noted below:
Substance
Poor
Fair
Satisfactory
Good
Excellent
Tone
Poor
Fair
Satisfactory
Good
Excellent
Comprehensiveness
Poor
Fair
Satisfactory
Good
Excellent
Credibility
Poor
Fair
Satisfactory
Good
Excellent
Appearance
Poor
Fair
Satisfactory
Good
Excellent
3.
In your view, which section scored highest on the criteria noted in question #2 above?
Corporate Profile
Balanced, Active Lifestyles
Responsible Purchasing
People
Place
4.
How, if at all, has the report affected your opinion of McDonald's?
Very Positively
Somewhat positively
No affect
Somewhat negatively
Very negatively
5.
To help us better assess your feedback, please tell us about yourself. Check all that apply. Are you:
(Select all that apply.)
A McDonald's customer
A McDonald's shareholder
An owner/operator
A McDonald's employee or employee of an owner/operator
A McDonald's supplier or employee of a McDonald's supplier
A professional expert in one or more corporate responsibility issues